I work with clients directly or within design agencies on projects that range from brand identity, digital, packaging, social, and atl and btl campaigns.
With 18 years of experience, I've run a design consultancy, worked in-house and with design agencies and, startups. I have a deep understanding of applying design principles and creativity with a commercial objective. From starting a brand to creating brand awareness, amplifying your brand message or revolutionising it, and converting individuals into paying customers, I've solved commercial design problems and business ones too.
My mantra is strategy, creativity, and craft. These 3 principles that guide everything I do, enable my clients to raise the bar and create long-term success. Planning, original thinking, and knowing how to execute a good idea is the key to getting your brand or product to resonate. We live in a world where small and nimble challenger brands can outgun big ones and working with you to remain creatively agile, whilst being authentic to who you are is something I do for every business I work with.
I also consult with businesses on how to effectively use generative AI to create imagery, video, and animation providing best practices. Enabling them to deliver a creative and effective workflow.
- Firefly expert with full workflow integration into any commercial project
- Using AI animation tools such as Runway, Luma and Minimax
- Experience working at the intersection of global brands and generative AI
- Prompt crafting in Midjourney, Firefly and others
- Understanding of using the right tools and balancing human craft and AI
- Strategic workflow/budgeting
